WHAT TO EXPECT WHEN YOU ARE
EXPECTING A BUSINESS SALE
Selling your business may be the biggest financial transaction of your life. Done Deal shows you what happens before, during, and after the sale—so you know what to expect before the process begins.
Prepare well. Sell well. Exit without regret.
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BEFORE YOU SELL YOUR BUSINESS
You may sell dozens of products, projects, or services every year.
You will probably sell your business once.
How much is the business actually worth?
What will a buyer see that you don't?
When should you start preparing?
How do you find the right buyer?
What happens after you accept an offer?
How much of the purchase price will you actually keep?
What happens to you when the business is no longer yours?
Done Deal was written to answer these questions—and the ones most owners don't know to ask.
A BUSINESS SALE HAS THREE SIDES
The business has to be ready. The deal has to work. But first, the owner has to be ready.
01 — PERSONAL READINESS
Are you ready to sell?
Selling changes more than your balance sheet. Understand what you need financially, what you want next, and whether you're personally prepared to let go of the business you built.
02 — BUSINESS READINESS
Is your business ready to sell?
See your company through a buyer's eyes. Understand what drives value, what creates risk, where the business depends too heavily on you, and what you can improve before going to market.
03 — THE DEAL
Do you know what happens next?
Understand how businesses are valued, marketed, negotiated, diligenced, financed, and ultimately sold—and the decisions you'll face along the way.
How Do You Sell Your Business Without Regretting It Afterwards?
A successful sale is about more than getting to closing. It means preparing the business, understanding the deal, and knowing what you want life to look like afterward. Done Deal helps you think through all three before the pressure is on.
WHAT'S INSIDE DONE DEAL
A Practical Guide to the Entire Business Sale Process
BEFORE THE SALE
Prepare Before the Buyer Arrives
Understand what your business is worth, what drives its value, what buyers will scrutinize, and what you can do now to improve your position before going to market.
DURING THE SALE
Navigate the Deal with Confidence
Understand how your business is marketed, how buyers evaluate it, what happens when offers arrive, and how due diligence, financing, negotiations, and closing actually work.
AFTER THE SALE
Know What Comes After Closing
Understand what you may actually keep after taxes and transaction costs, what happens during the transition, and how to prepare for the personal and financial realities of life after the business.
About the Author
Edwin Mysogland
CVA, CM&AA, CEPA, CVB, CMEA
Ed Mysogland has spent more than 34 years helping business owners prepare for and navigate the sale of their companies. Indiana Business Advisors has completed over 2,400 transactions.
Ed works primarily with owners of privately held companies—people who have spent decades building something real, often without a large team of advisors or a high-profile brand. His work focuses on helping those owners prepare for, navigate, and complete a successful exit.
He is the author of Done Deal: Exit Without Regret.
WHO THIS BOOK IS FOR
For Business Owners Who Know They Will Sell Someday
Whether you're preparing to sell now or believe an exit is still years away, Done Deal helps you understand the decisions, risks, and process before you're in the middle of a transaction.
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Know What to Expect Before You Sell
Selling a business is complicated. Going into the process unprepared makes it harder. Done Deal gives you a practical understanding of what happens, what buyers look for, and the decisions you'll face from preparation through closing—and beyond.
Available in hardcover, paperback, Kindle, and audiobook.
BUY DONE DEALFREQUENTLY ASKED QUESTIONS
Questions Business Owners Ask Before a Sale
Who is Done Deal written for?
Done Deal is written for owners of privately held businesses who want to understand the sale process before they are in the middle of it. Whether you plan to sell soon or years from now, the book helps you understand what to expect and how to prepare.
When should I read Done Deal if I'm thinking about selling my business?
The best time to read Done Deal is before you begin the sale process. The earlier you understand how buyers think, what affects value, and where deals commonly get complicated, the more time you have to prepare and make better decisions.
Does Done Deal explain how businesses are valued?
Yes. Done Deal explains the fundamentals of business valuation, the factors that drive value, how buyers evaluate earnings and risk, and why the price an owner wants may differ from what the market will support.
Does the book cover finding buyers, offers, and negotiations?
Yes. The book walks through how a business is prepared for market, how potential buyers are identified and qualified, what happens when offers arrive, and the issues owners should consider when evaluating and negotiating a deal.
Does Done Deal cover due diligence, working capital, and taxes?
Yes. Done Deal addresses the financial and transaction issues that often surprise business owners, including due diligence, working capital, deal structure, financing, taxes, and how these issues can affect what you ultimately receive from the sale.
Is Done Deal available in Kindle and audiobook formats?
Yes. Done Deal is available in hardcover, paperback, Kindle, and audiobook formats, so you can choose the format that works best for you.
READY WHEN YOU ARE
Know What to Expect Before You Sell
You may only sell one business in your lifetime. Understand the process before you're in the middle of it.
BUY DONE DEAL